CDN-Routing-optimized

The MVPD case for programmatic TV advertising

Velocix edge-based solution unleashes big opportunities for operators

White Paper

Spurring worldwide MVPD engagement in programmatic advertising

For years, multichannel video programming distributors (MVPDs) have sought to strengthen ad revenues by enabling video advertisements to be targeted to specific audiences. The emergence of programmatic marketplaces as the linchpins to enabling dynamic advertising with internet streamed TV programming is creating significant monetisation opportunities for multichannel distributors who are equipped to operate in this new environment.

In this white paper, we explain:

  • The impact of surging TV programmatic viewership online
  • The rise of addressability in TV advertising
  • Programmatic TV advertising infrastructure 
  • The mechanics of programmatic-optimised operations
  • Leveraging the power of Velocix CDN 
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